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FIFA - UNICEF 공익광고 뒷 이야기

2006.11.16
UNITE FOR CHILDREN, UNITE FOR PEACE! Action! Soundbite (English) Alison Qualter-Berna, UNICEF Sport for Development Officer: “FIFA governs football, the most popular sport in the world. UNICEF is the largest children’s organization in the world, and MTV is the greatest phenomenon amongst youth. So it was a natural that for the biggest sporting event in the world the three of us would all come together in partnership.” Soundbite (English) Georgia Arnold, MTV International Vice President of Public Affairs: “MTV and UNICEF have been working together for a long time. It actually started in 1997, when they asked us to get involved in the World AIDS campaign.” Soundbite (English) Georgia Arnold, MTV International Vice President of Public Affairs: “We often get sent UNICEF PSAs to put on air on MTV, and we said it would be great to use MTV’s creative capabilities and UNICEF’s amazing line-up of talent and maybe match the two together.” SOT: MTV! UNICEF! Soundbite (English) Alison Qualter-Berna, UNICEF Sport for Development Officer: “The PSA is really the first of its kind, because there are 15 World Cup players in one public service announcement that MTV filmed. It was no easy task to travel all around the world in less than a month to film the different players in their different locations and put it together in one piece.” Soundbite (English) Jim Threapleton, Director: “The shooting schedule has been really crazy, actually. In order to get time with the players we had to fit into their working schedules, and it was very hectic. We’ve taken about 10 days to do most of South America and Europe. So it’s been fairly exhausting, but worthwhile. I think we’ve got some great stuff.” Soundbite (English) Georgia Arnold, MTV International Vice President of Public Affairs: “If you look at football talent you’ve got, you’ve got David Beckham, Didier Drogba, Paolo Wanchope, Thierry Henry. So if you look at that, it’s really going to attract our Nickelodeon and MTV audience that watch the spots and learn from the message.” Soundbite (English) Jim Threapleton, Director: “You really begin to realize the communicative nature of these figures because of their iconic status. It’s been terrific with the players. They’ve been flexible in coming along on short notice to our location and doing what they can for us. So everything’s been a surprise, really.“ SOT: I’m rich! We’re going to be famous! Soundbite (English) Alison Qualter-Berna, UNICEF Sport for Development Officer: “I don’t want to give too much away as to what the PSA is about, but the 15 players appear in different football-related scenes, as do children, and it all comes together in the end in a very surprising way. “ Soundbite (English) Jim Threapleton, Director: “Wherever we’ve been around the world, whether it’s backstreets in cities or down at the local park, come across kids, whatever sex or age, who are playing the game. And everyone understand
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