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어린이와 에이즈를 위한 ICC 크리켓 월드컵

2007.03.05
* ICC Cricket World Cup to Highlight Children and AIDS The Spirit of Cricket extends far beyond any boundary. On a tour of India last year, members of the South African squad took time out to visit children affected by HIV and AIDS. On a visit to South Africa, Indian cricketers did the same. Humanitarian gestures helping to break the stigma surrounding AIDS and draw attention to the issues facing children and young people. For the upcoming ICC Cricket World Cup in the West Indies, the International Cricket Council will team up with UNAIDS, UNICEF and the Caribbean Broadcast Media Partnership on HIV/AIDS to highlight the situation of children and young people living with and affected by the pandemic. “By seeking to be involved in this partnership to raise awareness about HIV and AIDS particularly with children we feel that this fits very nicely with the Spirit of Cricket, where we are seeking to go … beyond what happens on the cricket ground to use the events that happen off the cricket ground and the popularity of the sport to raise awareness of the problems that children face.” Through high-profile activities around cricket’s biggest event, the ICC will support the Unite for Children. Unite against AIDS campaign launched at the United Nations in 2005 by UNICEF, UNAIDS and many other partners. “We are very pleased to have the International cricket Council as a partner because they reach two billion people and through the Cricket Council we can have the opportunity to give messages about children and AIDS and how important tit is that the world focus on this critical issue.” “I am really delighted about this ground-breaking initiative between the International Cricket Council, UNAIDS, UNICEF and the Caribbean Broadcast Media Partnership. With this focus on AIDS, the Cricket World Cup and its stars will be hitting a new and significant boundary in the response to AIDS.” The Unite for children. Unite against AIDS campaign aims to prevent the transmission of HIV from mothers to their children …. to provide treatment for children infected with HIV, to prevent young people from becoming infected in the first place and to protect children orphaned or made vulnerable by the disease. Leading cricketers have recorded messages on the impact of AIDS on children and young people. As part of the partnership, their 30-second public service announcements will be made available to broadcasters all over the world. UPSOT – PSA message ending with the words “Unite for Children. Unite against AIDS” The Caribbean Broadcast Media Partnership on HIV/AIDS, a coalition of more than 50 broadcasters, will also launch its regional LIVE UP campaign. The campaign aims to inspire Caribbean audiences, especially young people, to LIVE UP by taking action to prevent the spread of HIV and fighting stigma and discrimination. “The Live Up campaign connecting simultaneously with the ICC Cricket World Cup is intended to demonstrate the kind of synergy and the hope and p
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