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2008.01.09

* Maldives launches its first ever national campaign on drug prevention
* 02 min 18 secs
* 08 Dec 2007

A nationwide campaign on drug prevention invites each and every Maldivian to be part of the solution to the country’s growing drug problems.

The campaign, entitled “Wake Up”, was launched by the National Narcotics Bureau, the NGO Journey and UNICEF, with an aim at preventing drug abuse and promoting recovery among the addicts.

SOUNDBITE (English), Maumoon Abdul Gayyoom, President of the Maldives: “In the case of the Maldives, the youth represent a very large section of our society. We cannot, therefore, afford to lose our youth to substance addiction.” 

It is often said that every Maldivian has an addict in the family.

In the capital city Male’, the most densely populated city on earth, it is believed that some 10 per cent of the youth are using drugs.

SOUNDBITE: (English), Ken Maskall, UNICEF Representative in the Maldives:
“The campaign is an invitation to all Maldivians. It is you, the people of this beautiful country who possess the power to make it work. Use it well, build on it, join us in the cause of drug prevention and promoting recovery amongst addicts – from the biggest city to the smallest island.”

Together with the Wake Up campaign, a one-stop community centre for drug prevention, recovery and aftercare was also launched.

The Wake Up Challenge, a series of sports activities including marathon and baibalaa - a traditional Maldivian-style wrestling were organized to promote positive lifestyle among Maldivian children and youth.



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